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Spotify is paying podcasters tens of thousands of dollars to buoy its own sponsorship tool – The Verge

Spotify’s Anchor podcast creation app promises to democratize sponsorships by making them accessible to smaller shows. But Spotify appears to be the main client,…

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John Newman is the type of person companies like Spotify want to get involved in podcasting. He has a niche interest collecting sports playing cards and is passionate and knowledgeable about the topic. When he went looking for a way to start his own show, Sports Card Nation, in 2018, Anchor stood out. The podcast creation app, now owned by Spotify, makes it easy to record an episode, and it offers a novel feature for new podcasters: sponsorship opportunities for everyone.
What Newman didnt expect,…

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